Kate Cannova

Examiner
DISC Type : sc

Chief Business Officer at WheelerShip

New York, New York, United States

Overview

Kate Cannova is the Chief Business Officer at WheelerShip, leveraging a strong background in marketing and advertising from her time as a VP at TBWA\WORLDHEALTH. An experienced entrepreneur, she also founded and led her own firm, Kate Cannova Productions. She holds a Masters degree from Columbia University.

Recognized as a "Working Mother of the Year, " Kate is a strong advocate for balancing career and family. Her Master of Fine Arts degree and experience running a production company suggest a deep-seated passion for the creative arts, particularly theatre and production management.

Unique fact: Kate successfully transitioned from leading a global healthcare advertising account to a C-suite role in the automotive parts industry.

Personality Overview

Status Quo Seeker

Tough To Convince

Late Adopter

They are thorough and always follow a systematic approach.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Rapid Business Growth
As Chief Business Officer, she is actively and enthusiastically hiring across multiple departments to support her company's rapid expansion.
Healthcare Advertising
She has a demonstrated history of working in the healthcare advertising industry, including an award-winning tenure as VP, Account Director at TBWA\WORLDHEALTH.
Entrepreneurship
She has firsthand experience as a founder, having served as the President & CEO of her own company, Kate Cannova Productions.

Media Appearances

Kate has no verified media appearances

Work History

10-2019
Chief Business Officer at WheelerShip
1-2019 - 8-2020
VP, Account Director at TBWA\WORLDHEALTH
4-2016 - 1-2019
VP, Associate Director, Business Strategy at TBWA\WORLDHEALTH
6-2013 - 4-2016
Account Supervisor at TBWA\WORLDHEALTH
4-2010 - 6-2013
Manager, Strategic Services at TBWA\WORLDHEALTH

Education

2010 - 2013
Master's degree from Columbia University
2010 - 2013
MFA from Columbia University

More Information

Social Presence :

Prographics :

Exp : 22 Location : New York, New York, United States Job Level : Leadership Designation : Chief Business Officer at WheelerShip
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Kate

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Kate take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Kate

Personality Compatibility


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