Kate Cingolani

Wildcard
DISC Type : ics

Head of North America Communications, EMD Serono at EMD Serono, Inc.

Greater Boston, United States

Overview

Kate has no verified overview

Personality Overview

Curious But Skeptical

Requires Proof

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Kate has no verified topics they care about

Media Appearances

Kate has no verified media appearances

Work History

4-2024
Head of North America Communications, EMD Serono at EMD Serono, Inc.
1-2023 - 4-2024
Head of Global Internal Communications, Life Science at MilliporeSigma
2-2022 - 2-2023
Director, Change and Transformation Communications, Life Science at MilliporeSigma
1-2015 - 2-2022
Communications Business Partner, Life Science Communications at MilliporeSigma
9-2012 - 1-2015
Product Manager, HIV Marketing at Merck KGaA, Darmstadt, Germany

Education

1999 - 2003
Bachelor of Arts from University of Vermont
2001 - 2002
Certificate from Université Paris-Sorbonne

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Boston, United States Job Level : Mid-senior Designation : Head of North America Communications, EMD Serono at EMD Serono, Inc.
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kate

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Kate take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kate

Personality Compatibility


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