Kate Garner

Observer
DISC Type : ic

Senior Vice President Marketing - Demand Accelerator at PepsiCo

Plano, Texas, United States

Overview

Kate Garner is the Senior Vice President of Marketing for the Demand Accelerator at PepsiCo, where she has built a twenty-year career. She specializes in leveraging data and analytics to drive commercial growth across sales, shopper marketing, and category leadership. She holds an MBA from The University of Texas at Austin.

In January 2025, Kate joined the Board of Directors for NextUp, a non-profit organization dedicated to advancing women in business. She is passionate about mentoring and looks for people who are lifelong learners to build her teams.

She has been instrumental in developing PepsiCos proprietary data practice, pepviz, to help retail partners grow.

Personality Overview

Example Seeker

Value Driven

Curious

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Data-Driven Growth
Her career focus is on using shopper data, analytics, and category leadership to drive commercial growth for PepsiCo and its retail partners.
Omnichannel Retail
She frequently discusses the "phygital" world, emphasizing that retailers must seamlessly blend digital and physical experiences to meet evolving shopper preferences.
Retailer Partnerships
She views retailers as key partners and uses data insights to help them grow categories, as evidenced by her pride in PepsiCo's multi-year #1 supplier ranking.

Media Appearances

PepsiCo's Kate Garner On Consumer Insights' Evolution. Featured in Spotify

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Tech Transformation Video: Kate Garner of PepsiCo On .... Featured in YouTube

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PepsiCo's Kate Garner On How To Leverage Data To Take Your Company To The Next Level. Featured in Medium

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Work History

4-2020
Senior Vice President Marketing - Demand Accelerator at PepsiCo
6-2019 - 3-2020
Senior Vice President Sales Frito Lay at PepsiCo
2-2018 - 6-2019
Senior Vice President / GM Marketing Global Innovation at PepsiCo
2-2016 - 2-2018
Senior Vice President / GM Sales, Sam's Club & Walmart at PepsiCo
1-2015 - 1-2016
Vice President Portfolio Insights, Analytics, and Marketing at PepsiCo

Education

MBA from The University of Texas at Austin
BBA from Wisconsin School of Business

More Information

Social Presence :

Prographics :

Exp : 28 Location : Plano, Texas, United States Job Level : Leadership Designation : Senior Vice President Marketing - Demand Accelerator at PepsiCo
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kate

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Kate take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Kate

Personality Compatibility


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