Kate Laidlow

Questioner
DISC Type : c

People Director at Charles Tyrwhitt

London, England, United Kingdom

Overview

Kate has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Kate has no verified topics they care about

Media Appearances

Kate has no verified media appearances

Work History

3-2025
People Director at Charles Tyrwhitt
3-2023 - 1-2024
Group People Director at Solaris SE
10-2018 - 2-2023
Head of People & Culture at Solaris (formerly Contis)
9-2016 - 6-2018
HR Director, Corporate & Retail at Coach
5-2015 - 8-2016
Head of HR, Retail at Coach

Education

2003 - 2005
Professional Qualification Scheme from CIPD
1997 - 1999
Bachelor's degree from Stellenbosch University

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, England, United Kingdom Job Level : Mid-senior Designation : People Director at Charles Tyrwhitt
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Kate

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Kate take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Kate

Personality Compatibility


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