Kate Lepenicheva

Wildcard
DISC Type : cis

Business Development at Centrix Solutions

Sydney, New South Wales, Australia

Overview

Kate Lepenicheva is a dynamic business development professional with extensive experience in the FinTech and SaaS industries. A founder of two startups in software and vehicle compliance, she holds a Bachelor of Commerce from Deakin University. Colleagues describe her as a reliable specialist whose analysis can be trusted.

Outside of her professional life, Kate is a mother of two and an animal lover. She describes herself as a research-driven optimist who is guided by the philosophy of long-term thinking and building things that are made to last, a concept she refers to as the "infinite game. "

She has founded two distinct companies: one focused on software solutions and another on heavy vehicle compliance and safety.

Personality Overview

ROI Driven

Friendly But Slow

Curious But Skeptical

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Long-Term Thinking
Her personal philosophy centers on the "infinite game"—building things that endure tomorrow, a theme she frequently discusses in her writing.
Vehicle Compliance
As the founder of Unavin, a company specializing in heavy vehicle compliance and safety, she has deep expertise in this niche sector.
SaaS Development
With a background as a product owner in multiple SaaS startups and business development roles, she has a strong foundation in the software-as-a-service industry.

Media Appearances

Kate has no verified media appearances

Work History

1-2025
Business Development at Centrix Solutions
5-2021
Founder at Unavin
12-2016
Founder at Robotage
8-2024 - 1-2025
Partnerships Manager at Servicely
2-2017 - 1-2021
Data Research Analyst at Connexian

Education

2018 - 2020
Bachelor of Commerce - BCom from Deakin University
2005 - 2006
Master's degree from State University of Trade and Economics

More Information

Social Presence :

Prographics :

Exp : 8 Location : Sydney, New South Wales, Australia Job Level : Leadership Designation : Business Development at Centrix Solutions
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kate

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Kate take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kate

Personality Compatibility


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