Kate Newstead in

Kate Newstead

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Marketing Science Lead at LinkedIn
📍 Amsterdam, North Holland, Netherlands

Kate is the Marketing Science Lead at LinkedIn’s B2B Institute, leveraging over 15 years of experience from brands like Mars, Mondelez, and Coty. A University of South Australia alumna, she specializes in evidence-based marketing strategies to foster sustainable growth. Colleagues have described her as an excellent people manager, adept at providing immediate support and guidance.

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Experience
20 Years
Current Role
Marketing Science Lead
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Decision Approach
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Priorities

Topics Kate cares about

Evidence-Based Marketing
Champions scientific, data-driven marketing strategies over 'fluffy advice, ' a core principle of her work at LinkedIn's B2B Institute to grow market share.
B2B Brand Building
Focuses on helping B2B brands achieve differentiation and recall, advocating for long-term brand investment to drive future cash flow and sustainable growth.
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Career

Work history

11-2022
Marketing Science Lead
LinkedIn
2-2020 - 11-2022
Global Head of Media, Consumer Beauty
Coty
9-2018 - 2-2020
Seasonal Category Sales Lead
Mondelēz International
11-2016 - 2-2020
Senior Manager - Chocolate Innovation Asia Pacific
Mondelēz International
5-2015 - 11-2016
Portfolio Management Lead - Asia Pacific
Mars Petcare US
In the press

Media appearances

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Education
Masters of Business
University of South Australia
Bachelor of Management
University of South Australia
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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