Kate Newstead

Critic
DISC Type : C

Marketing Science Lead at LinkedIn

Amsterdam, North Holland, Netherlands

Overview

Kate is the Marketing Science Lead at LinkedIn’s B2B Institute, leveraging over 15 years of experience from brands like Mars, Mondelez, and Coty. A University of South Australia alumna, she specializes in evidence-based marketing strategies to foster sustainable growth. Colleagues have described her as an excellent people manager, adept at providing immediate support and guidance.

Personality Overview

ROI Driven

Negotiator

Critic

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Evidence-Based Marketing
Champions scientific, data-driven marketing strategies over 'fluffy advice, ' a core principle of her work at LinkedIn's B2B Institute to grow market share.
B2B Brand Building
Focuses on helping B2B brands achieve differentiation and recall, advocating for long-term brand investment to drive future cash flow and sustainable growth.
Marketing Science
Leads research into how marketing influences human behavior and choices, using technology like eye-tracking and brain electrodes to generate actionable insights for advertisers.

Media Appearances

Kate has no verified media appearances

Work History

11-2022
Marketing Science Lead at LinkedIn
2-2020 - 11-2022
Global Head of Media, Consumer Beauty at Coty
9-2018 - 2-2020
Seasonal Category Sales Lead at Mondelēz International
11-2016 - 2-2020
Senior Manager - Chocolate Innovation Asia Pacific at Mondelēz International
5-2015 - 11-2016
Portfolio Management Lead - Asia Pacific at Mars Petcare US

Education

Masters of Business from University of South Australia
Bachelor of Management from University of South Australia

More Information

Social Presence :

Prographics :

Exp : 20 Location : Amsterdam, North Holland, Netherlands Job Level : N/A Designation : Marketing Science Lead at LinkedIn
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Kate

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Kate take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Kate

Personality Compatibility


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