Kate Scott

Energizer
DISC Type : I

Vice President Marketing at K. Hovnanian® Homes

Greenville-Spartanburg-Anderson, South Carolina Area, United States

Overview

Kate has no verified overview

Personality Overview

Informal

Imaginative

Believer

They are people oriented, friendly and like creating new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Kate has no verified topics they care about

Media Appearances

Kate has no verified media appearances

Work History

11-2025
Vice President Marketing at K. Hovnanian® Homes
5-2023 - 8-2025
Vice President of Marketing at Coldwell Banker Caine
1-2023 - 5-2023
Vice President, National Marketing at K. Hovnanian® Homes
1-2020 - 12-2022
National Senior Account Director, Marketing at K. Hovnanian® Homes
11-2018 - 12-2019
Account Director, Marketing | Edison Group at K. Hovnanian® Homes

Education

8-2025 - 5-2028
Masters from Clemson University
2010 - 2014
Bachelor of Science from Boston University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greenville-Spartanburg-Anderson, South Carolina Area, United States Job Level : Senior Designation : Vice President Marketing at K. Hovnanian® Homes
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Kate

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Kate take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Kate

Personality Compatibility


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