Kate Sharrock

Observer
DISC Type : ci

Arla Cultura Brand Manager at Arla Foods

United Kingdom

Overview

Kate Sharrock is an experienced Brand Manager at Arla Foods, currently responsible for the Arla Cultura brand. With a background in Fashion Marketing and Communications, she excels in new product development and brand management, having successfully launched multiple product ranges within the FMCG sector across UK and European markets.

Drawing from her education, Kate has a foundational passion for creativity and design. Her professional focus on consumer goods indicates a keen interest in market trends and consumer strategy, keeping an eye on industry leaders like Nestlé and the BBC for inspiration.

Her work on the Arla JÖRÐ Chilled Oat Barista Drink won "Best Dairy Alternative" at the FoodBev Plant-Based Taste Awards in 2024.

Personality Overview

Curious

Example Seeker

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Gut Health Products
Currently leading the UK launch of Arla Cultura, a new brand of gut health yogurts and drinks, which has been her primary focus recently.
Plant-Based Innovation
Previously managed the award-winning Arla JÖRÐ oat-based product range, celebrating its success in the dairy alternative market in 2024.
Creative Brand Activation
Passionate about bringing brands to life, recently activating a 50ft mural in London and in-store takeovers to support a new product launch.

Media Appearances

Kate has no verified media appearances

Work History

1-2025
Arla Cultura Brand Manager at Arla Foods
9-2023 - 1-2025
Global Brand Manager - Jord at Arla Foods
2-2022 - 9-2023
Arla B.O.B Brand Manager at Arla Foods
7-2016 - 4-2017
Senior Product Manager at H&A
7-2012 - 6-2016
Product Manager at H&A

Education

2006 - 2009
Fashion Marketing and Communications from Nottingham Trent University
2009 - 2009
Fashion Innovation Award (Nomination) from London Graduate Fashion Week

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : Middle Designation : Arla Cultura Brand Manager at Arla Foods
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Kate

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Kate take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kate

Personality Compatibility


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