Kateryna Semenista

Critic
DISC Type : C

Co-Founder and co-CEO at Radency

Lviv, Lviv, Ukraine

Overview

Kateryna Semenista is the Co-Founder and co-CEO of Radency, a company that provides elite, AI-native software engineering teams. With a strong background in operations, marketing, and talent acquisition, she previously tripled revenue and profit as COO at Binary Studio. Colleagues describe her as skilled, responsible, and dedicated.

Outside of her executive role, Kateryna values her family and appreciates moments to slow down and focus on what truly matters. Her certification in leadership through emotional intelligence suggests a commitment to personal growth and compassionate management, complementing her business-focused education from UCU Business School.

Before her tech career, she worked as a Broadcast Liaison Officer for major sporting events like the FIFA World Cup 2014 and UEFA EURO 2012.

Personality Overview

Negotiator

Information Seeker

Critic

They don’t appreciate bells and whistles unless backed by data.  They choose to analyze logically and value facts to emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

AI in Development
Her recent posts emphasize that successful AI adoption requires active leadership and new team behaviors, not just providing tools like ChatGPT or Copilot to engineers.
Elite Engineering Talent
She frequently discusses the difficulty of hiring the right engineers who can collaborate with AI, which is core to her company's value of providing top 1% talent.
Effective Hiring
Based on her professional history and articles she has written, she focuses on finding talent with the right motivation and cultural fit, not just technical skills.

Media Appearances

Kateryna has no verified media appearances

Work History

10-2020
Co-Founder and co-CEO at Radency
10-2014 - 10-2020
COO at Binary Studio
3-2012 - 10-2014
Senior People Operations Manager at Binary Studio
6-2014 - 7-2014
Broadcast Liaison Officer at FIFA World Cup 2014 at HBS
6-2012 - 7-2012
Broadcast Liaison Officer at EURO 2012 at UEFA

Education

2016 - 2016
Management for Leaders from UCU Business School (LvBS)
2010 - 2012
Bachelor's degree from Donetsk National University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Lviv, Lviv, Ukraine Job Level : Leadership Designation : Co-Founder and co-CEO at Radency
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Insights For Selling To Kateryna

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kateryna is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Kateryna

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Kateryna move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Kateryna take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Kateryna

Personality Compatibility


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