Kateryna Yerunova

Sharpshooter
DISC Type : DC

Company Owner at ReadyBrand

United Kingdom

Overview

Kateryna Yerunova is the owner of ReadyBrand, a company dedicated to providing entrepreneurs and SMEs with exclusive, agency-level branding within 24 hours. Her background is rooted in design, having served as a Founder, Creative Director, and Senior UX Designer. She holds a Bachelors degree from Wyższa Szkoła Informatyki i Zarządzania w Rzeszowie.

Katerynas interests appear to be centered on business and high-level design, demonstrated by her professional engagement and following of industry leaders like Forbes and Pentagram. She actively shares insights on brand strategy and the challenges of entrepreneurship online, positioning herself as a thought leader in her field.

Her companys mission is unique: to make professional, exclusive branding accessible and deliver a complete brand identity in just one day.

Personality Overview

Precise But Practical

Fast But Analytical

Rigorous & Demanding

They do not care very much about building rapport or relationships.  They prefer to move quickly, and expect the same from others. They put a lot of effort into ensuring personal success.

Topics They Care About

Accessible Branding
Her company, ReadyBrand, was founded on the mission to make professional, agency-level branding accessible and affordable for entrepreneurs and SMEs.
Entrepreneurial Challenges
She engages with her audience on the topic of business ownership, posing questions like whether they run their business or if the business runs them.
AI in Branding
She has commented on the strategic shift from traditional SEO to AI-driven visibility, indicating an interest in how AI is redefining brand strategy.

Media Appearances

Kateryna has no verified media appearances

Work History

9-2025
Company Owner at ReadyBrand
3-2023 - 9-2025
Founder & Creative Director at AK.1996
9-2025
Design Lead at AK.1996
10-2023 - 12-2024
Senior UX Designer at Radial Path
11-2021 - 6-2022
Graphic Design at Darien Group

Education

2015 - 2018
Bachelor's degree from Wyższa Szkoła Informatyki i Zarządzania w Rzeszowie

More Information

Social Presence :

Prographics :

Exp : 3 Location : United Kingdom Job Level : N/A Designation : Company Owner at ReadyBrand
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Insights For Selling To Kateryna

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kateryna is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kateryna

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Kateryna move?

  • If convinced, they can reach decisions quite fast.
  • Can Kateryna take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Kateryna

Personality Compatibility


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