Katharina Berberich

Inquirer
DISC Type : cd

Productmanagement eDrive at AVL Software and Functions GmbH

Regensburg, Bavaria, Germany

Overview

Katharina is a Product Manager for eDrive at AVL Software and Functions GmbH, specializing in electric vehicle powertrain technology. Her career has progressed from a Senior Analog Field Application Engineer at Texas Instruments to technical project and innovation management at AVL, focusing on electronics and e-drives.

She is passionate about cutting-edge developments in power electronics, particularly inverter technology. Her focus is on creating customized, efficient solutions for electric drive units, from prototypes to integrated systems for demonstrator vehicles.

Unique fact: Katharina is involved in developing advanced dual SiC inverters for high-speed electric drive units (EDUs) that are suitable for torque vectoring applications.

Personality Overview

Demanding

Judgemental

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

eDrive Technology
Her current role and expertise are centered on product management for eDrive systems, including developing prototypes and customized solutions for customers.
SiC & GaN Inverters
She actively promotes and discusses her team's work on advanced Silicon Carbide (SiC) and Gallium Nitride (GaN) inverters for various electric vehicle applications.
Power Electronics
Her background at Texas Instruments and focus on power modules by embedding GaN dies in PCBs indicate a deep interest in the underlying hardware.

Media Appearances

Katharina has no verified media appearances

Work History

9-2021
Productmanagement eDrive at AVL Software and Functions GmbH
8-2018 - 8-2021
Roadmaps and Innovationmanagement, Electronics at AVL Software and Functions GmbH
5-2015 - 6-2018
Technical Project manager at AVL Software and Functions GmbH
7-2013 - 4-2015
Senior Analog Field Application Engineer at Texas Instruments
7-2012 - 6-2013
Kilby Labs at Texas Instruments

Education

Katharina has no verified education history

More Information

Social Presence :

Prographics :

Exp : 25 Location : Regensburg, Bavaria, Germany Job Level : N/A Designation : Productmanagement eDrive at AVL Software and Functions GmbH
URL has been copied!

Insights For Selling To Katharina

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katharina is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Katharina

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Katharina move?

  • Their decision making speed is somewhere in the middle.
  • Can Katharina take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Katharina

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.