Katharina Graeser

Inquirer
DISC Type : cd

Global Learning & Development Director at Viking

Suresnes, Île-de-France, France

Overview

Katharina Graeser is a senior global learning and development executive with over 20 years of experience in the retail, marketing, and hospitality sectors. She specializes in transforming L&D into a strategic business partner, with a history of building corporate learning academies for major brands like Viking, Sephora, and La Prairie. She is also an HEC-certified executive coach.

Katharina is a quadrilingual leader who emphasizes the importance of holistic development. Her approach to leadership training incorporates mindfulness and well-being practices. She is passionate about developing future talent and actively collaborates with educational institutions to mentor students.

Unique fact: She has created entire corporate universities from scratch at three different global companies.

Personality Overview

Judgemental

ROI Conscious

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Future Talent
Collaborates with institutions like the Ecole Hoteliere de Lausanne on executive projects, showing a commitment to scouting and developing the next generation of talent.
Mindful Leadership
Integrates well-being, deep breathing, and mindfulness activities into leadership training programs, viewing them as key elements for a leader's success.
Corporate Academies
Has extensive experience building corporate learning institutions, having established Sephora University, La Prairie Retail Academy, and Viking College.

Media Appearances

Katharina has no verified media appearances

Work History

3-2023
Global Learning & Development Director at Viking
6-2017 - 10-2022
Global Education & Training Director at La Prairie Group AG (Beiersdorf Group)
10-2010 - 5-2017
International Training Director Sephora (LVMH Group) at SEPHORA
3-2008 - 10-2010
International Operational Training Manager at Beauté Prestige International (Shiseido Group)
7-2000 - 3-2008
International Training Manager Travel Retail at BEAUTE PRESTIGE INTERNATIONAL

Education

10-2022 - 11-2023
Executive Coaching Certificate for Individuals and Organizations from HEC Paris
1989 - 1995
Master's degree from Ludwig-Maximilians-Universität München

More Information

Social Presence :

Prographics :

Exp : 27 Location : Suresnes, Île-de-France, France Job Level : Mid-senior Designation : Global Learning & Development Director at Viking
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Insights For Selling To Katharina

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katharina is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Katharina

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Katharina move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Katharina take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Katharina

Personality Compatibility


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