Katharina Hönes in

Katharina Hönes

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Head of Marketing at MAGURA Bosch Parts & Services GmbH & Co. KG
📍 Reutlingen, Baden-Württemberg, Germany

Katharina is a marketing leader with a history of managing and modernizing established brands, moving from Dr. Hauschka cosmetics to Head of Marketing roles at NATURANA and now MAGURA Bosch Parts & Services. She holds a BA in Events Management from Leeds Beckett University and has driven significant brand repositioning campaigns.

She appears passionate about female empowerment and social causes, demonstrated by her leadership on marketing campaigns focused on body positivity and sisterhood. This aligns with her interest in organizations like Plan International, which champions girls rights, and Vitra, suggesting an appreciation for modern design and aesthetics.

Katharina has led bold, experiential marketing campaigns, such as a pop-up kiosk tour to bring a brands "comfort revolution" directly to its target audience.

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Experience
16 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
Reutlingen, Baden-Württemberg, Germany
Personality Overview

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Priorities

Topics Katharina cares about

Female-Centric Marketing
Led campaigns at NATURANA like "Hey Boobs" and "Comfort Revolution, " focusing on body positivity, self-confidence, and fostering a sense of community and sisterhood among women.
Brand Repositioning
Has experience modernizing legacy brands for younger demographics, using emotional branding and experiential events to shift brand perception to be more bold and progressive.
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Career

Work history

2-2026
Head of Marketing
MAGURA Bosch Parts & Services GmbH & Co. KG
6-2022 - 1-2026
Head of Marketing
NATURANA International
10-2019 - 5-2022
Senior Brand Manager Dr. Hauschka Kosmetik
Dr. Hauschka / WALA Heilmittel GmbH
1-2018 - 9-2019
Brand Manager Dr. Hauschka Kosmetik
Dr. Hauschka / WALA Heilmittel GmbH
2-2015 - 12-2017
Mitarbeiter Markenkommunikation Dr. Hauschka Kosmetik
Dr. Hauschka / WALA Heilmittel GmbH
In the press

Media appearances

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Education
2008 - 2009
BA (Hons) Eventsmanagement
Leeds Beckett University
2007 - 2008
International Event Organizer
Angell Akademie Freiburg
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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