Katharina Hönes

Doer
DISC Type : sd

Head of Marketing at MAGURA Bosch Parts & Services GmbH & Co. KG

Reutlingen, Baden-Württemberg, Germany

Overview

Katharina is a marketing leader with a history of managing and modernizing established brands, moving from Dr. Hauschka cosmetics to Head of Marketing roles at NATURANA and now MAGURA Bosch Parts & Services. She holds a BA in Events Management from Leeds Beckett University and has driven significant brand repositioning campaigns.

She appears passionate about female empowerment and social causes, demonstrated by her leadership on marketing campaigns focused on body positivity and sisterhood. This aligns with her interest in organizations like Plan International, which champions girls rights, and Vitra, suggesting an appreciation for modern design and aesthetics.

Katharina has led bold, experiential marketing campaigns, such as a pop-up kiosk tour to bring a brands "comfort revolution" directly to its target audience.

Personality Overview

Strategic Planner

Long-term Focused

Deliberate Doer

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Female-Centric Marketing
Led campaigns at NATURANA like "Hey Boobs" and "Comfort Revolution, " focusing on body positivity, self-confidence, and fostering a sense of community and sisterhood among women.
Brand Repositioning
Has experience modernizing legacy brands for younger demographics, using emotional branding and experiential events to shift brand perception to be more bold and progressive.
Marketing Leadership
Has held consecutive Head of Marketing positions, overseeing brand strategy, campaign execution, and agency collaborations for international companies in different industries.

Media Appearances

Katharina has no verified media appearances

Work History

2-2026
Head of Marketing at MAGURA Bosch Parts & Services GmbH & Co. KG
6-2022 - 1-2026
Head of Marketing at NATURANA International
10-2019 - 5-2022
Senior Brand Manager Dr. Hauschka Kosmetik at Dr. Hauschka / WALA Heilmittel GmbH
1-2018 - 9-2019
Brand Manager Dr. Hauschka Kosmetik at Dr. Hauschka / WALA Heilmittel GmbH
2-2015 - 12-2017
Mitarbeiter Markenkommunikation Dr. Hauschka Kosmetik at Dr. Hauschka / WALA Heilmittel GmbH

Education

2008 - 2009
BA (Hons) Eventsmanagement from Leeds Beckett University
2007 - 2008
International Event Organizer from Angell Akademie Freiburg

More Information

Social Presence :

Prographics :

Exp : 16 Location : Reutlingen, Baden-Württemberg, Germany Job Level : Mid-senior Designation : Head of Marketing at MAGURA Bosch Parts & Services GmbH & Co. KG
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Insights For Selling To Katharina

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katharina is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Katharina

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Katharina move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Katharina take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Katharina

Personality Compatibility


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