Katharina Serafimova

Go-getter
DISC Type : d

CEO International at Shareitt

Berlingen, Thurgau, Switzerland

Overview

Katharina is the CEO of Shareitt International, a platform focused on community sharing. With over 15 years of experience in sustainability, finance, and regeneration, she is a serial co-founder of impactful initiatives. She holds Masters degrees from ETH Zürich and HWZ Zürich. People describe her as generous, insightful, and attentive.

As a social entrepreneur, Katharina is passionate about co-creating projects that reconnect nature, money, and community. She is deeply involved in land regeneration and agroecology, notably through her work as a co-founder of Terra Sintrópica and board member at Fundação Terra Agora in Portugal.

She co-founded an initiative in Portugal to pioneer agroecological transition in a region heavily affected by desertification.

Personality Overview

Direct & Candid

Self-Confident

Challenger

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Sustainability & Regeneration
Her career is dedicated to this, from co-founding land regeneration initiatives like Terra Sintrópica to her focus on resource sharing at Shareitt to reduce waste.
Community Building
A core theme in her work, from Shareitt's mission to empower communities to her personal goal of transforming schools into communities of learning.
Sustainable Finance
She has lectured on this topic at the University of Zurich since 2014 and previously worked to translate sustainability into the finance sector for an NGO.

Media Appearances

Katharina has no verified media appearances

Work History

4-2025
CEO International at Shareitt
9-2022
Impact, Communication and strategic Partnerships at Shareitt
1-2022
Member of the Board of Trustees at Fundação Terra Agora
10-2018
Co-Founder at Terra Sintrópica
Re-connecting Nature, Money and Community at https://www.katharinaserafimova.com/

Education

9-1999 - 8-2004
Master's degree from ETH Zürich
9-2009 - 9-2011
Master's degree from HWZ University of Applied Sciences in Business Administration Zurich

More Information

Social Presence :

Prographics :

Exp : 7 Location : Berlingen, Thurgau, Switzerland Job Level : Leadership Designation : CEO International at Shareitt
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Insights For Selling To Katharina

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katharina is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Katharina

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Katharina move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Katharina take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Katharina

Personality Compatibility


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