Katherine Jara Palavecino

Katherine is a seasoned marketing leader with over eight years of experience, currently serving as the Head of Marketing at Betterfly. She specializes in B2B and B2C strategies that drive brand positioning and customer acquisition, particularly within the health and insurtech sectors. She holds a degree in Media & Entertainment Management from UADE.

Her professional purpose is centered on creating meaningful value propositions and authentically connecting people with brands. She has a foundational interest in media and entertainment, reflected in her education and followed companies like WarnerMedia and Sony. She has also pursued courses in French.

Unique fact: As part of her bachelors degree, she completed 230 hours of practical training in live events, theatre, television, and radio.