Yoav Sror, IT strategy

Critic
DISC Type : C

Sr Director of Information technology at DoubleVerify

New York, New York, United States

Overview

Yoav Sror is an experienced Director of Information Technology at DoubleVerify, specializing in delivering infrastructure and technology platform solutions. He has a track record of leading IT departments, managing server migrations, and implementing identity providers like Okta. People who have worked with him describe him as thorough, a creative problem-solver, and a "take-charge" person.

His professional background includes significant time in the genomics and aerospace industries with Rosetta Genomics and Israel Aircraft Industries. He follows developments at pharmaceutical companies like Teva and Shire, indicating a continued interest in the life sciences sector where he previously worked.

Unique fact: Yoav began his education in Mechanical Engineering before transitioning into a successful career in information technology.

Personality Overview

Objective Thinker

ROI Driven

Critic

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

IT Infrastructure Modernization
He has hands-on experience migrating entire company server environments from physical to virtual and upgrading core systems like SQL servers.
Identity Management
He led the implementation of Okta as an identity provider, including over 150 application integrations, user management, and automation.
Cost-Effective Solutions
His profile highlights his ability to find innovative, out-of-the-box, and cost-effective approaches to technology challenges, a quality noted in his recommendations.

Media Appearances

Yoav has no verified media appearances

Work History

3-2025
Sr Director of Information technology at DoubleVerify
3-2022
Director Of Information Technology at DoubleVerify
3-2021
Sr. Manager, Information Technology at DoubleVerify
6-2018
IT Manager, Corporate IT at DoubleVerify
2-2011 - 5-2018
IT Manager at Rosetta Genomics

Education

2016 - 2016
NimbleStorage Certified from NimbleStorage
2014 - 2014
HP 3PAR StoreServ Certified from Hewlett Packard
2008
Education details unavailable from John Bryce University
2008
Check Point Certified Security Administrator from John Bryce University
2002 - 2004
Mechanical Engineering from ORT Colleges

More Information

Social Presence :

Prographics :

Exp : 18 Location : New York, New York, United States Job Level : Senior Designation : Sr Director of Information technology at DoubleVerify
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Insights For Selling To Yoav

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yoav is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Yoav

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Yoav move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Yoav take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Yoav

Personality Compatibility


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