Katherine Kowalski

Inspirer
DISC Type : id

VP, Creative Services Marketing at PNC

Detroit Metropolitan Area, United States

Overview

Katherine has no verified overview

Personality Overview

Decisive

Achievment Oriented

Generous

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Katherine has no verified topics they care about

Media Appearances

Katherine has no verified media appearances

Work History

10-2022
VP, Creative Services Marketing at PNC
11-2019 - 10-2022
Marketing Strategist at Lake Trust Credit Union
10-2018 - 10-2019
Account Executive at The Outloud Group
7-2016 - 10-2018
Senior Account Manager at Merkle
2-2015 - 7-2016
Associate Marketing Director at University of Michigan

Education

2008
Advertising from Michigan State University
International Advertising and Advanced Creative Broadcast from The American University of Rome

More Information

Social Presence :

Prographics :

Exp : N/A Location : Detroit Metropolitan Area, United States Job Level : N/A Designation : VP, Creative Services Marketing at PNC
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Insights For Selling To Katherine

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katherine is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Katherine

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Katherine move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Katherine take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Katherine

Personality Compatibility


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