Katherine Pew

Enthusiast
DISC Type : i

Integrated Marketing Specialist at GoodRx

San Francisco, California, United States

Overview

Katherine is an Integrated Marketing Specialist at GoodRx, with a background in developing branded content campaigns at Bleacher Report and coordinating social responsibility initiatives at WarnerMedia. She holds both a Masters degree and a Bachelor of Arts from the University of Southern California, with coursework in entrepreneurship.

She has a keen interest in social impact, having previously evaluated content for strategic programming and led outreach to non-profit partners. Her academic background includes studies in the politics of resources and development, reflecting a broader interest in how corporations can drive positive social change through media.

Katherine contributed to WarnerMedias COVID-19 vaccine education campaign, which reached over 371 million followers.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Optimistic

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Integrated Marketing
Currently works as an Integrated Marketing Specialist at GoodRx, building on her experience managing branded campaigns from pre-sale to post-sale at Bleacher Report.
Corporate Social Responsibility
Gained experience in CSR as a coordinator at WarnerMedia, where she evaluated content for social impact and managed relationships with non-profit partners.
Social Impact Campaigns
Helped track and report on WarnerMedia's public service announcement campaign regarding COVID-19 vaccine education, demonstrating an interest in large-scale social messaging.

Media Appearances

Katherine has no verified media appearances

Work History

9-2024
Integrated Marketing Specialist at GoodRx
4-2023 - 9-2024
Associate Manager at Bleacher Report
1-2022 - 4-2023
Coordinator, Integrated Strategy at Bleacher Report
10-2021 - 1-2022
Corporate Social Responsibility Coordinator (Temp) at WarnerMedia
6-2021 - 9-2021
Corporate Social Responsibility Intern at WarnerMedia

Education

2020 - 2021
Master's degree from University of Southern California
Bachelor of Arts - BA from University of Southern California

More Information

Social Presence :

Prographics :

Exp : 5 Location : San Francisco, California, United States Job Level : Junior Designation : Integrated Marketing Specialist at GoodRx
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Insights For Selling To Katherine

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katherine is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Katherine

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Katherine move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Katherine take some risk or not?

  • They can take some low-probability risks if needed.

You And Katherine

Personality Compatibility


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