Katherine Sikes

Evaluator
DISC Type : scd

Corporate Brand Director at Campbell & Brannon, LLC

Atlanta, Georgia, United States

Overview

Katherine has no verified overview

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Katherine has no verified topics they care about

Media Appearances

Katherine has no verified media appearances

Work History

8-2016
Corporate Brand Director at Campbell & Brannon, LLC
2-2010 - 8-2016
Consultant & Executive Advisor at Private
6-2008 - 6-2009
Director of Sales at Dyno Merchandise
4-2005 - 6-2008
National Account Manager at Dyson
9-1996 - 4-2005
Key Account Manager at Warner Bros.

Education

Pre-Law Studies from Mississippi College
Communications from The University of Alabama

More Information

Social Presence :

Prographics :

Exp : 28 Location : Atlanta, Georgia, United States Job Level : Mid-senior Designation : Corporate Brand Director at Campbell & Brannon, LLC
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Insights For Selling To Katherine

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katherine is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Katherine

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Katherine move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Katherine take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Katherine

Personality Compatibility


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