Katherine Willis

Captain
DISC Type : DS

Freelance Marketing at Katherine Willis Marketing

London, England, United Kingdom

Overview

Katherine is the Head of Marketing at Canvas8, a global strategic insights practice where she leads marketing across the UK, US, and APAC. With a background in paid acquisition and growth, colleagues describe her as dynamic, professional, and resourceful. She holds a Bachelors Degree from the University of Bristol.

Outside of her primary role, Katherine is an entrepreneur and the founder of a bootstrapped food and beverage startup. She has a passion for adventure, having taken a career break to travel extensively throughout South America, which highlights her adventurous spirit.

Unique fact: Katherine founded her own startup in the food and beverage industry called "Cups Full coffee bags."

Personality Overview

Output-Driven

Long-Term Thinker

Decisive But Calm

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Behavioral Insights
Her role at Canvas8 is centered on helping organizations grow through a better understanding of people's behavior, a topic she frequently posts about.
Audience & Culture
She has described herself as being "obsessed with audiences and popular culture," making it a key focus of her professional work.
Global Marketing
Her responsibilities at Canvas8 and previous experience at Le Wagon involve managing marketing strategies and budgets across international markets like the UK, US, and APAC.

Media Appearances

Katherine has no verified media appearances

Work History

6-2025
Freelance Marketing at Katherine Willis Marketing
2-2025
Founder at Cups Full
6-2024 - 6-2025
Group Chief Marketing Officer at Loyalty Street
6-2024 - 6-2025
Group Chief Marketing Officer at KittyCard
12-2022 - 6-2024
Head of Marketing (Global) at Canvas8

Education

Education details unavailable from Millfield School
Bachelor’s Degree from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Leadership Designation : Freelance Marketing at Katherine Willis Marketing
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Insights For Selling To Katherine

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katherine is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Katherine

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Katherine move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Katherine take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Katherine

Personality Compatibility


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