Katherine Willis in

Katherine Willis

Captain · DISC type DS
Freelance Marketing at Katherine Willis Marketing
📍 London, England, United Kingdom

Katherine is the Head of Marketing at Canvas8, a global strategic insights practice where she leads marketing across the UK, US, and APAC. With a background in paid acquisition and growth, colleagues describe her as dynamic, professional, and resourceful. She holds a Bachelors Degree from the University of Bristol.

Outside of her primary role, Katherine is an entrepreneur and the founder of a bootstrapped food and beverage startup. She has a passion for adventure, having taken a career break to travel extensively throughout South America, which highlights her adventurous spirit.

Unique fact: Katherine founded her own startup in the food and beverage industry called "Cups Full coffee bags."

Read the full overview →
Experience
10 Years
Current Role
Freelance Marketing
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Katherine shows up

Output-Driven
Long-Term Thinker
Decisive But Calm

Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Priorities

Topics Katherine cares about

Behavioral Insights
Her role at Canvas8 is centered on helping organizations grow through a better understanding of people's behavior, a topic she frequently posts about.
Audience & Culture
She has described herself as being "obsessed with audiences and popular culture," making it a key focus of her professional work.
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Career

Work history

6-2025
Freelance Marketing
Katherine Willis Marketing
2-2025
Founder
Cups Full
6-2024 - 6-2025
Group Chief Marketing Officer
Loyalty Street
6-2024 - 6-2025
Group Chief Marketing Officer
KittyCard
12-2022 - 6-2024
Head of Marketing (Global)
Canvas8
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Education details unavailable
Millfield School
Bachelor’s Degree
University of Bristol
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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