Kathleen Bayles

Initiator
DISC Type : Di

Senior Director, Data Analytics at Zip Co

Los Angeles Metropolitan Area, United States

Overview

Kathleen is a data-driven leader with over 20 years of experience, currently serving as the Senior Director of Data Analytics at Zip Co. She specializes in executing BI initiatives, data pipeline design, and leveraging analytics for business insights. Colleagues describe her as an "exceptional leader, " "passionate, " and "a delight to work with. "

Outside of her professional life, Kathleen is a parent who is deeply engaged in her childrens activities, such as attending her sons high school jazz concerts. She is also a founding member of an organization supporting gender equality in the technology industry.

She draws leadership inspiration from jazz music, admiring the blend of individual skill and collaborative harmony she sees in her sons band.

Personality Overview

Conviction Driven

Confident

Risk-Accepting

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

BI & Data Strategy
Her career is focused on executing end-to-end business intelligence, data engineering, and analytics initiatives to drive business growth and reporting capabilities.
AI Evolution
Shares insights on the future of AI, its impact on search engine behavior, and developments like Google sending TPUs to space for long-term power solutions.
Women in Tech
As a Founding Member of Women in Tech for Gender Equality, she is actively involved in promoting diversity and inclusion within the technology sector.

Media Appearances

Kathleen has no verified media appearances

Work History

9-2024
Senior Director, Data Analytics at Zip Co
7-2022 - 9-2024
Snr Director, Data Intelligence at Happy Money
7-2020 - 7-2022
Director, Business Intelligence & Data Analytics at Happy Money
10-2019 - 7-2020
Senior Manager, Business Intelligence and Data Analysis at Happy Money
6-2018 - 6-2019
Director, Business Intelligence at Global Benefits Group (GBG)

Education

1994 - 1997
Bachelor of Commerce from University of the Witwatersrand
1998 - 1999
Credit and Advanced Credit Diplomas from The Institute of Bankers in South Africa

More Information

Social Presence :

Prographics :

Exp : 18 Location : Los Angeles Metropolitan Area, United States Job Level : Senior Designation : Senior Director, Data Analytics at Zip Co
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Insights For Selling To Kathleen

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathleen is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Kathleen

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Kathleen move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Kathleen take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Kathleen

Personality Compatibility


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