Kathleen Lau

Energizer
DISC Type : I

Director, Brand at Broadcom

United States

Overview

Kathleen has no verified overview

Personality Overview

Relationship Oriented

Imaginative

Enthusiastic

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are people oriented, friendly and like creating new connections.

Topics They Care About

Kathleen has no verified topics they care about

Media Appearances

Kathleen has no verified media appearances

Work History

11-2023
Director, Brand at Broadcom
5-2023
Senior Director, Brand Strategy at VMware
3-2022 - 4-2023
Senior Director, Brand Strategy at Informatica
10-2018 - 3-2022
Senior Director, Brand Strategy and Creative at Citrix
8-2015 - 10-2018
Head, Global Brand and Public Relations at Nikon

Education

BFA from University of Notre Dame
Education details unavailable from Upper Chine School

More Information

Social Presence :

Prographics :

Exp : 10 Location : United States Job Level : Mid-senior Designation : Director, Brand at Broadcom
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Insights For Selling To Kathleen

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Do some small talk, ask them how things are going on their side
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathleen is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Kathleen

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Kathleen move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Kathleen take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Kathleen

Personality Compatibility


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