Ben Zimmer

Inspirer
DISC Type : id

Chief Executive Officer at Sidekick Training

Greater Toronto Area, Canada

Overview

Ben Zimmer is the CEO of Enable Education, which creates media-rich learning tools, and Sidekick Training, a learning engagement platform. An experienced educator with a background in applied technology and LabVIEW programming, he excels at transforming complex subjects into engaging learning experiences. He holds an MMath from the University of Waterloo.

Outside of his CEO roles, Ben co-hosts the "Unfinished Minds" podcast with his partner, Amy Leask, exploring topics around curiosity and purposeful learning. He has a deep, nearly two-decade-long involvement with the FIRST Robotics ecosystem, developing curriculum and resources to support young learners in STEM.

Bens extensive partnership with FIRST Robotics began simply by volunteering to help a local high school team with their software.

Personality Overview

Decisive

Fast Adopter

Confident & Optimistic

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Learning Engagement
As CEO of Sidekick Training, he is building a platform to improve learner engagement for distributed workforces, believing tools like Zoom were not built for training.
STEM Education
He has taught applied technology at the college level and has a long-standing passion for supporting STEM learners, particularly through his work with FIRST Robotics.
Gamified Learning
His company Enable Education creates game-based learning experiences to boost knowledge retention by making technical training more interactive, fun, and engaging for users.

Media Appearances

Ben has no verified media appearances

Work History

2-2022
Chief Executive Officer at Sidekick Training
3-2008
CEO & Founder at Enable Training and Consulting Inc. (Enable Education)
3-2006
Founder, CEO at Enable Training and Consulting Inc. (Enable Education)
1-2006 - 12-2011
Professor at Humber College
1-2003 - 1-2006
Project Manager/Programmer at Meikle Automation

Education

1997 - 1999
MMath from University of Waterloo
1993 - 1997
B.Sc. from McMaster University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Toronto Area, Canada Job Level : Leadership Designation : Chief Executive Officer at Sidekick Training
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Ben

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Ben take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Ben

Personality Compatibility


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