Kathleen Van Hoff

Inquirer
DISC Type : dc

Creative Director at Revlon

New York, New York, United States

Overview

Kathleen is a conceptual and strategic Creative Director with over 25 years of experience at top agencies like Revlon, McCann, and BBDO. With a background in both copy and art, she specializes in creating award-winning, digitally-focused campaigns for global beauty brands. Colleagues describe her as creative, strategic, collaborative, and an inspiring brand-builder.

Personality Overview

Upfront

Demanding

ROI Conscious

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Global Beauty Brands
Has spent over a decade leading creative for major beauty companies, including her current role at Revlon and past work with L'Oreal.
Strategic Brand Building
Described by colleagues as a "brand-builder" who develops innovative and fresh creative solutions based on consumer and client understanding.
Creative Collaboration
Emphasizes her enjoyment in collaborating with marketing, product, and strategy partners, and is praised for being a "true partner. "

Media Appearances

Kathleen has no verified media appearances

Work History

7-2021
Creative Director at Revlon
7-2009 - 7-2020
VP/Creative Director/Writer at McCann Erickson
5-2007
Associate Creative Director/VP/Writer at Grey Worldwide
2-1996 - 5-2007
Associate Creative Director at BBDO/NY

Education

1994 - 1996
m.s. from Boston University
1991 - 1994
b.a. from Florida State University

More Information

Social Presence :

Prographics :

Exp : 28 Location : New York, New York, United States Job Level : Mid-senior Designation : Creative Director at Revlon
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Insights For Selling To Kathleen

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathleen is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Kathleen

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kathleen move?

  • Their decision making speed is somewhere in the middle.
  • Can Kathleen take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Kathleen

Personality Compatibility


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