Kathryn Barchas Wilson

Inspirer
DISC Type : id

Community Outreach Manager at The National Conference Center

Washington DC-Baltimore Area, United States

Overview

Kathryn is the President of The Market Group Inc. , a marketing and events firm she founded that caters to the tourism and hospitality industry. A graduate of the University of Colorado Boulder, she leverages over 13 years of experience in brand building and revenue growth, and is described by colleagues as strategic and focused.

Outside of her firm, Kathryn is passionate about philanthropy and empowering women. She founded High-Heeled Happy Hour, a networking series for women in the Washington, DC area to build community. She also actively recognizes local talent as the Chair of the Loudoun 40 Under 40 awards.

She is proud of having helped kickstart an effort to feed federal workers during the 2019 government shutdown.

Personality Overview

Charming & Persuasive

Fast Adopter

Generous

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Women's Networking
She founded the High-Heeled Happy Hour event series specifically to provide a relaxed networking environment for professional women in the DC metro area.
Hospitality Marketing
Her firm, The Market Group Inc. , specifically focuses on providing branding, marketing, and event services for clients in the tourism and hospitality industry.
Community Engagement
She has a history of community-focused roles and founded her company with philanthropy as a core passion, in addition to chairing the Loudoun 40 under 40 awards.

Media Appearances

Kathryn has no verified media appearances

Work History

11-2018 - 3-2020
Community Outreach Manager at The National Conference Center
4-2015 - 11-2015
Director of Business Development at Mesh Omnimedia
1-2013
Founder at High-Heeled Happy Hour
2013
Chair at Loudoun 40 Under 40
10-2012
President at The Market Group Inc.

Education

3-2025 - 9-2025
Certified Professional Coach from iPEC Coaching
1998 - 2002
Bachelor's Degree from University of Colorado Boulder

More Information

Social Presence :

Prographics :

Exp : 13 Location : Washington DC-Baltimore Area, United States Job Level : Leadership Designation : Community Outreach Manager at The National Conference Center
URL has been copied!

Insights For Selling To Kathryn

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathryn is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Kathryn

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Kathryn move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Kathryn take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Kathryn

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.