Kathryn Beattie in

Kathryn Beattie

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Marketing Insights Lead | Outbound & Full Funnel at Meta
📍 United States

Kathryn Beattie is a Marketing Insights Lead at Meta, guiding global outbound campaign strategy for WhatsApp. Her career spans roles in ad-tech research at Yahoo and helping philanthropists make data-driven decisions at Arabella Advisors. She earned her B. A. from the University of California, Berkeley.

Kathryn demonstrates a broad intellectual curiosity beyond her marketing focus. Her academic background includes coursework in Epidemiology, suggesting a keen interest in statistical analysis as it applies to population trends and public health.

Unique fact: She has studied Epidemiology, an uncommon field for a marketing professional.

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Experience
15 Years
Current Role
Marketing Insights Lead | Outbound & Full Funnel
Job Level
Mid-senior
Location
United States
Personality Overview

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Priorities

Topics Kathryn cares about

Global Marketing Insights
Leads global outbound marketing insights for WhatsApp, influencing strategy for brand awareness, positive perception, and product adoption.
Full-Funnel Research
Her experience at Yahoo involved end-to-end research support, from pre-campaign proposals and optimization to post-campaign reporting.
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Career

Work history

9-2022
Marketing Insights Lead | Outbound & Full Funnel
Meta
10-2015 - 1-2023
Marketing Researcher
Meta
1-2015 - 10-2015
Senior Research Analyst
Yahoo
4-2014 - 12-2014
Customer Research Analyst
BrightRoll
12-2011 - 3-2014
Senior Analyst
Arabella Advisors
In the press

Media appearances

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Education
2005 - 2009
B.A.
University of California, Berkeley
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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