Kathy Coyne

Wildcard
DISC Type : csi

Associate Director of Marketing at The Principia

St Louis, Missouri, United States

Overview

Kathy has no verified overview

Personality Overview

Friendly But Slow

ROI Driven

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Kathy has no verified topics they care about

Media Appearances

Kathy has no verified media appearances

Work History

7-2007
Associate Director of Marketing at The Principia
1988 - 2007
Senior Marketing Specialist at Edward Jones

Education

1991 - 1994
MBA from Saint Louis University
1983 - 5-1987
B.A. from Principia College

More Information

Social Presence :

Prographics :

Exp : 38 Location : St Louis, Missouri, United States Job Level : Mid-senior Designation : Associate Director of Marketing at The Principia
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Insights For Selling To Kathy

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathy is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kathy

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Kathy move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Kathy take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kathy

Personality Compatibility


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