Kathy Floam-Greenspan

Commander
DISC Type : D

Founder & Chief Strategist at POM Marketing

Annapolis, Maryland, United States

Overview

Kathy Greenspan is the President and Strategy Director of Pomerantz Marketing, a B2B agency she founded. With a background in Journalism from the University of Maryland, she specializes in translating complex technical products into compelling marketing messages. People who have worked with her describe her as creative and strategic.

Fueled by an entrepreneurial spirit inherited from her family, Kathy built her agency from a solo venture into a dynamic team serving global clients in technology, security, and engineering. After graduating, she sought a change of pace by moving from Washington, D. C. to Key West for an editorial role.

She scaled her marketing agency from a one-woman show to a full team in record time.

Personality Overview

Decisive

Risk-Taker

Very Quick

They like to act fast and expect others to do the same.  They are very proud of what they do. They are not focused on building rapport and relationships.

Topics They Care About

B2B Marketing
Her agency specializes in B2B marketing solutions for a wide range of industries including technology, security, engineering, and construction.
Entrepreneurial Spirit
She comes from a family of entrepreneurs and successfully scaled her own agency from a one-person operation into a thriving business.
Technical Storytelling
Her core skill is extracting clear, compelling meaning from complicated and technical products to help businesses communicate their value effectively.

Media Appearances

Kathy has no verified media appearances

Work History

1999
Founder & Chief Strategist at POM Marketing
1997 - 1999
Project Director at Main Street Advertising
1994 - 1997
Assistant Editor at Solares Hill Publishing
1990 - 1994
Account Manager at Taylor, Michaels & Grey Advertising

Education

1987 - 1991
Bachelor's Degree from University of Maryland
Education details unavailable from Wootton High School - Montgomery County Public Schools

More Information

Social Presence :

Prographics :

Exp : 36 Location : Annapolis, Maryland, United States Job Level : Leadership Designation : Founder & Chief Strategist at POM Marketing
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Insights For Selling To Kathy

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates
  • Be respectful but crisp

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathy is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kathy

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Kathy move?

  • They can take decisions very fast if you manage to convince them.
  • Can Kathy take some risk or not?

  • The risks don’t matter much to them.

You And Kathy

Personality Compatibility


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