Kathy Greenspan is the President and Strategy Director of Pomerantz Marketing, a B2B agency she founded. With a background in Journalism from the University of Maryland, she specializes in translating complex technical products into compelling marketing messages. People who have worked with her describe her as creative and strategic.
Fueled by an entrepreneurial spirit inherited from her family, Kathy built her agency from a solo venture into a dynamic team serving global clients in technology, security, and engineering. After graduating, she sought a change of pace by moving from Washington, D. C. to Key West for an editorial role.
She scaled her marketing agency from a one-woman show to a full team in record time.
Read the full overview →They like to act fast and expect others to do the same. They are very proud of what they do. They are not focused on building rapport and relationships.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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