Matt Burns

Enigma
DISC Type : cid

Editorial Director, Contributors at Insight Media Group

Detroit Metropolitan Area, United States

Overview

Matt Burns is an experienced Editorial Director with a 15-year career spanning early blogging to co-founding the Resilience Conference, a premier dual-use technology event. He previously served as Managing Editor at TechCrunch, where he hosted the Startup Battlefield and interviewed top business and military leaders. Matt is a graduate of the University of Michigan-Flint.

Originally from Michigan, Matt identifies as a "Michiganian" and a "car guy. " His early career was rooted in the state, and he maintains a strong connection to his home. He is a family man who balances his professional life with his personal passions, bringing a grounded perspective to his work in the fast-paced tech industry.

During an interview, he once addressed the rapper 50 Cent as "Mr. Cent. "

Personality Overview

Challenger

Persuasive & Assertive

Hard To Convince

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Dual-Use Technology
As Co-founder and Editorial Director of the Resilience Conference, his work focuses on bridging the gap between startups, defense experts, and policymakers on new technologies.
Startup Pitching
He hosted the high-profile TechCrunch Startup Battlefield for years, where he was responsible for training founders on stage preparation and pitching to venture capitalists.
AI's Impact on Content
He writes a newsletter about the most important AI developments and has posted publicly about how AI is changing writing conventions and authenticity.

Media Appearances

Matt Burns – Author at TechCrunch. Featured in TechCrunch

See Now

Work History

6-2024
Editorial Director, Contributors at Insight Media Group
2-2024
Editorial Director, Co-Founder at Resilience Conference
2-2017 - 1-2024
Managing Editor at TechCrunch
8-2008 - 1-2017
Senior Editor at TechCrunch
8-2008 - 10-2012
Associate Editor at CrunchGear

Education

2006 - 2008
Education from University of Michigan-Flint
2002 - 2006
Arts from Mott Community College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Detroit Metropolitan Area, United States Job Level : Mid-senior Designation : Editorial Director, Contributors at Insight Media Group
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Matt

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Matt take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Matt

Personality Compatibility


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