Katie H.

Enthusiast
DISC Type : i

Senior Reporter, Marketing Brew at Morning Brew

New York, New York, United States

Overview

Katie Hicks is a Senior Reporter for Morning Brews Marketing Brew, where she covers the intersection of culture, social media, and influencer marketing. A graduate of Columbia Universitys Graduate School of Journalism, she has extensive experience in business journalism and article writing from her previous roles at Axios.

Personality Overview

Optimistic

Non-Confrontational

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Creator Economy
Writes extensively about how marketers are turning to content creation and how influencers are building their own brands through live events and unique collaborations.
Brand Strategy
Analyzes modern brand strategies, including the rise of "lifestyle brands, " creative product accessories, and high-profile campaigns featuring celebrities like Sydney Sweeney.
Cultural Marketing
Her reporting beat focuses on how brands tap into cultural trends, from Super Bowl advertising themes to the strategic use of social media for brand relevance.

Media Appearances

Katie Hicks | Morning Brew. Featured in Morning Brew

See Now

Work History

12-2023
Senior Reporter, Marketing Brew at Morning Brew
11-2021 - 12-2023
Reporter, Marketing Brew at Morning Brew
7-2020 - 1-2021
Senior Associate, Client Success at Axios
11-2018 - 7-2020
Account Associate, Client Success at Axios
10-2018 - 11-2018
Account Manager at W2O Group

Education

2021 - 2021
Master of Science - MS from Columbia University - Graduate School of Journalism
Bachelor of Arts - BA from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York, New York, United States Job Level : N/A Designation : Senior Reporter, Marketing Brew at Morning Brew
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Katie

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Katie take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Katie

Personality Compatibility


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