Kathy Persian

Enthusiast
DISC Type : i

Executive Vice President and CIO at Schwan's Company

Greater Minneapolis-St. Paul Area, United States

Overview

Kathy Persian is the Executive Vice President and CIO at Schwans Company, specializing in IT strategy, business transformation, and aligning technology with business objectives. A graduate of the College of Saint Benedict, she has held leadership roles at Sports Authority, Supervalu, and Best Buy. She is also a recognized leader and award finalist.

Outside of her corporate role, Kathy is deeply involved in community work, serving as the President of the Minnesota Landscape Arboretum Foundation. Her posts indicate a passion for connecting people with nature, horticulture, and supporting the Arboretums mission through community engagement and fundraising efforts.

She serves on the Board of Directors for Stearns Bank N. A. , contributing her technology and executive experience.

Personality Overview

Story Driven

Consensus Focused

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Business Transformation
Her career focus involves driving measurable, transformational change across IT and the broader organization, with prior roles specifically centered on business transformation.
IT Strategy
As a CIO with over 25 years of experience, she is responsible for the strategic direction and execution of Schwan's information services department.
Community Engagement
Serves as President and Trustee of the Minnesota Landscape Arboretum Foundation, actively promoting its mission and encouraging community support and donations.

Media Appearances

Kathy has no verified media appearances

Work History

9-2020
Executive Vice President and CIO at Schwan's Company
2-2016 - 9-2020
Senior Vice President and CIO at Schwan's Company
3-2020
Board Member at Stearns Bank N.A.
10-2013 - 1-2016
CIO, SVP of eCommerce and Business Transformation at Sports Authority
9-2012 - 5-2013
CIO and Senior Vice President at Supervalu

Education

1984 - 1988
Bachelor of Arts from College of Saint Benedict

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Leadership Designation : Executive Vice President and CIO at Schwan's Company
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Insights For Selling To Kathy

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathy is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Kathy

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Kathy move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Kathy take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Kathy

Personality Compatibility


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