Doug Kofoid

Inspirer
DISC Type : id

Chief Executive Officer at EDITED

Greater Chicago Area, United States

Overview

Doug Kofoid is the CEO of EDITED, the global leader in AI-driven retail intelligence. With an MBA from the University of Chicago, he has extensive experience scaling SaaS companies and leveraging data analytics to drive growth, previously serving as President & COO of DialogTech.

Doug is passionate about utilizing technology and data to help businesses succeed. He maintains a connection to his academic roots at both Indiana University, where he earned his B. S. , and the University of Chicago, showing a continued interest in these institutions.

Under his leadership, EDITED was named the "Overall RetailTech Company of the Year" and also won the "Data Solution of the Year for Retail" award.

Personality Overview

Fast Adopter

Decisive

Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

AI in Retail
As CEO of EDITED, he champions using AI to provide market and enterprise intelligence, helping retailers drive profitable growth and increase margins.
Data-Driven Strategy
His entire career, from DialogTech to EDITED, has focused on using data and analytics to provide actionable insights for major brands and retailers.
Scaling SaaS Companies
He has a proven track record of growing SaaS businesses, having held leadership roles like President & COO before taking the helm as CEO at EDITED.

Media Appearances

Doug has no verified media appearances

Work History

4-2022
Chief Executive Officer at EDITED
2-2018 - 7-2021
Chief Executive Officer at DialogTech (acquired by Invoca)
1-2017 - 2-2018
Chief Operating Officer at DialogTech
10-2014 - 11-2016
President, Global Solutions at Publicis Groupe Media/VivaKi
1-2013 - 10-2014
Executive Vice President, Global Solutions at Publicis Groupe Media/VivaKi

Education

MBA from University of Chicago
B.S. from Indiana University Bloomington

More Information

Social Presence :

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Exp : 15 Location : Greater Chicago Area, United States Job Level : Leadership Designation : Chief Executive Officer at EDITED
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Insights For Selling To Doug

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Doug is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Doug

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Doug move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Doug take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Doug

Personality Compatibility


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