Kathy Shone

Wildcard
DISC Type : csi

Director Marketing Strategy at ATPCO

Greater Chicago Area, United States

Overview

Kathy has no verified overview

Personality Overview

ROI Driven

Curious But Skeptical

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Kathy has no verified topics they care about

Media Appearances

Kathy has no verified media appearances

Work History

1-2024
Director Marketing Strategy at ATPCO
9-2022 - 1-2024
Product Marketing Manager at ATPCO
4-2022 - 9-2022
Product Marketing Lead at ATPCO
1-2022 - 4-2022
Senior Marketing Manager, Security Products at Johnson Controls
4-2021 - 12-2021
Channel Marketing Program Manager, Security Products at Johnson Controls

Education

1996 - 1999
Bachelor's of Science from Eastern Illinois University
1994 - 1996
Graphic Design from University of Evansville

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Director Marketing Strategy at ATPCO
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Insights For Selling To Kathy

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathy is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kathy

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Kathy move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Kathy take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kathy

Personality Compatibility


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