Katia Pinto

Commander
DISC Type : D

Diretora Comercial de Graduação - Afya at Afya

Rio de Janeiro, Rio de Janeiro, Brazil

Overview

Katia Pinto is a Commercial Director at Afya, where she leads the commercial transformation in the medical education segment. With an MBA from ESPM, her expertise lies in market penetration and sales process optimization. Colleagues describe her as energetic, creative, and a great leader focused on achieving results.

Based on her public posts, Katia is passionate about hands-on leadership and believes in working closely with her teams in the field rather than from a corporate office. She values planning, analysis, and execution, emphasizing that a good salesperson must be analytical and understand numbers to succeed.

Unique fact: A colleague described her as being "capable of changing the course of a Titanic, " highlighting her impactful, challenge-driven approach.

Personality Overview

Risk-Taker

Very Quick

Strong-Willed

They are very proud of what they do.  They are not focused on building rapport and relationships. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Education Sales Strategy
Leads the commercial strategy for Afya, focusing on filling thousands of vacancies in medical and other health programs across numerous campuses.
Hands-on Leadership
She frequently posts about being "in the field" with her teams across Brazil, believing it's the best way to create the future and drive results.
Sales Automation
Her management style is characterized by the efficient use of tools like Salesforce and HubSpot to automate sales and optimize the sales funnel.

Media Appearances

Katia has no verified media appearances

Work History

Diretora Comercial de Graduação - Afya at Afya
Gerente comercial at Estácio
Customer Excellence Manager - Projeto Temporário at Estante Virtual
Customer Excellence Manager at Grupo Bandeirantes de Comunicação - SIM TV
Coordenadora Retenção, Fidelização, Cobrança e SAC at Infoglobo

Education

2013 - 2014
Master of Business Administration - MBA from ESPM Escola Superior de Propaganda e Marketing
2007 - 2008
Master of Business Administration - MBA from Ibmec

More Information

Social Presence :

Prographics :

Exp : N/A Location : Rio de Janeiro, Rio de Janeiro, Brazil Job Level : Middle Designation : Diretora Comercial de Graduação - Afya at Afya
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Insights For Selling To Katia

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katia is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Katia

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Katia move?

  • They can take decisions very fast if you manage to convince them.
  • Can Katia take some risk or not?

  • The risks don’t matter much to them.

You And Katia

Personality Compatibility


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