Katie Betts

Examiner
DISC Type : cs

Head of Business Development at Albedo

New York, New York, United States

Overview

Katie Betts is a sales leader specializing in emerging technologies, recently heading business development at Albedo. She has extensive experience creating GTM strategies, forging partnerships, and selling advanced tech like satellite imagery and cloud infrastructure to enterprise clients. She holds multiple Oracle Cloud certifications and earned her degree from the Moody College of Communication.

Personality Overview

Late Adopter

Process Oriented

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Satellite Imagery
As Head of Business Development at Albedo, she was focused on bringing high-resolution optical and thermal satellite imagery to new commercial markets like energy and agriculture.
Go-to-Market Strategy
Her experience includes building GTM strategies from the ground up and establishing the initial sales processes for cutting-edge technology companies.
Strategic Partnerships
A key part of her role involves identifying and cultivating relationships with partners to expand market reach, as evidenced by recent collaborations with Cansel and EUSI.

Media Appearances

Katie has no verified media appearances

Work History

5-2021
Head of Business Development at Albedo
9-2020 - 5-2021
Field Account Manager at Oracle
7-2016 - 8-2020
Account Executive at Oracle

Education

2012 - 2016
Bachelor's degree from Moody College of Communication
2018 - 2019
Full Stack- JavaScript from Austin Coding Academy

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Business Development at Albedo
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Katie

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Katie take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Katie

Personality Compatibility


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