Katie DeGenova

Go-getter
DISC Type : d

Head of Marketing for WordPress.com at Automattic

Athens, Georgia, United States

Overview

Katie has no verified overview

Personality Overview

Self-Confident

Vision Oriented

Fast-Paced

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Katie has no verified topics they care about

Media Appearances

Katie has no verified media appearances

Work History

2-2024
Head of Marketing for WordPress.com at Automattic
10-2022 - 5-2024
Director of Customer Acquisition at Automattic
9-2021 - 10-2022
Executive Director of Strategy & Communications [Marketing] for Development & Alumni Relations at The University of Georgia
1-2016 - 9-2021
Sr. Director of Communications [Marketing] for Development & Alumni Relations at The University of Georgia
1-2015 - 12-2015
Senior Marketing Manager at MilkPEP

Education

2008 - 2010
Master of Arts from The University of North Carolina at Chapel Hill
2002 - 2006
B.A. from The University of Georgia

More Information

Social Presence :

Prographics :

Exp : 17 Location : Athens, Georgia, United States Job Level : Mid-senior Designation : Head of Marketing for WordPress.com at Automattic
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Stress on the business value that your product offers

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Katie

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Katie take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Katie

Personality Compatibility


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