Katie Fordham

Energizer
DISC Type : I

VP, Field Marketing, ERP, EPM, SCM Cloud, Oracle at Oracle

Bellevue, Washington, United States

Overview

Katie has no verified overview

Personality Overview

Relationship Oriented

Informal

Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They excel at seeing the bigger picture, and the long-term impact of their decisions. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Katie has no verified topics they care about

Media Appearances

Katie has no verified media appearances

Work History

9-2020
VP, Field Marketing, ERP, EPM, SCM Cloud, Oracle at Oracle
7-2015
Senior Director - North America Marketing, Demand Generation for ERP, SCM & EPM Cloud at Oracle
6-2011 - 6-2015
Director - North America HCM Marketing at Oracle
2-2003 - 3-2004
Account Manager at Microsoft
3-1998 - 2-2003
Account Manager at Porter Novelli

Education

2014 - 2014
Accelerate Executive Insight from IESE Business Schools – University of Navarra
2014 - 2014
Accelerate Executive Insight from University of Michigan - Stephen M. Ross School of Business

More Information

Social Presence :

Prographics :

Exp : 20 Location : Bellevue, Washington, United States Job Level : Senior Designation : VP, Field Marketing, ERP, EPM, SCM Cloud, Oracle at Oracle
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Katie

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Katie take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Katie

Personality Compatibility


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