Katie Gross

Energizer
DISC Type : I

Global Chief Revenue Officer at Zero100

Wilmington, North Carolina, United States

Overview

Katie Gross is the Global Chief Revenue Officer at Zero100, bringing over 20 years of experience in market research, consumer insights, and sales leadership from prior roles as President at Suzy and SVP at Cint. Colleagues describe her as innovative, tenacious, and diligent. She holds a BSc from the University of Plymouth.

Outside of her executive roles, Katie is a strong advocate for women in the workplace, with a particular focus on fostering financial independence. She is a member of leadership networks like Chief and Women in Research, and enjoys kayaking and stand-up paddle boarding on the lakes of Northern New Jersey.

She serves on the boards of both the Insights Association and the Market Research Institute International.

Personality Overview

Imaginative

Big Picture Person

Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections.

Topics They Care About

Market Research Innovation
Her career has centered on revolutionizing consumer insights, including her tenure as President of real-time research platform Suzy and her board memberships at industry associations.
Sales Leadership
As a Global Chief Revenue Officer and former President, she has deep expertise in leading commercial functions, building sales teams, and driving business growth.
Women's Advancement
Actively supports women in business through advocacy and membership in networks like Chief and Women in Research, with a focus on fostering financial independence.

Media Appearances

Katie has no verified media appearances

Work History

1-2026
Global Chief Revenue Officer at Zero100
9-2024 - 11-2025
President at Suzy
1-2024
Board Member at Insights Association
1-2024
Board Member at Market Research Institute International
7-2020 - 9-2024
Chief Customer Officer at Suzy

Education

1998 - 2001
BSc from University of Plymouth

More Information

Social Presence :

Prographics :

Exp : 23 Location : Wilmington, North Carolina, United States Job Level : Leadership Designation : Global Chief Revenue Officer at Zero100
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Katie

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Katie take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Katie

Personality Compatibility


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