Katie Hayes πŸ™

Enthusiast
DISC Type : i

Product Marketing Manager at Spekit πŸ™

Greater Chicago Area, United States

Overview

Katie Hayes is a Product Marketing Manager at Spekit, an AI-powered enablement platform. A graduate of the University of Dayton, she specializes in crafting impactful narratives and connecting SaaS solutions to business needs. Colleagues describe her as positive, creative, and an excellent communicator, with a talent for driving initiatives forward.

Outside of her direct role, Katie is passionate about understanding human nature to improve her communication style and was a key player in a company ERG focused on culture. She has also spoken openly about her personal journey with overcoming imposter syndrome, showing a commitment to authentic professional development.

She enjoys delivering a witty pun that gets at least one person to laugh.

Personality Overview

Non-Confrontational

Story Driven

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Sales Enablement
Her career at Spekit and Sales Assembly is centered on elevating GTM teams and ensuring reps have the resources they need to succeed.
Go-to-Market Narratives
She lists "crafting impactful narratives that showcase why a solution is worthy of both attention & investment" as a key professional motivator.
AI in Enablement
She showed excitement for the launch of an "AI powered practice platform" and the era of "Predictive Enablementβ„’" in a recent post.

Media Appearances

Katie has no verified media appearances

Work History

7-2023
Product Marketing Manager at Spekit πŸ™
7-2021 - 7-2023
Head of Programs at Sales Assembly
3-2020 - 7-2021
Senior Manager of Client Solutions Enablement at Eved
1-2019 - 3-2020
Manager of Client Solutions Enablement at Eved
4-2017 - 1-2019
Strategic Account Manager at Jellyvision

Education

2008 - 2012
Bachelor of Arts from University of Dayton

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Chicago Area, United States Job Level : Middle Designation : Product Marketing Manager at Spekit πŸ™
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct β€˜no’, take lack of β€˜yes’ as β€˜no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Katie

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Katie take some risk or not?

  • They can take some low-probability risks if needed.

You And Katie

Personality Compatibility


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