Katie Mackay-Sinclair

Wildcard
DISC Type : cis

Global Chief Brand Officer at Mother

United Kingdom

Overview

Katie Mackay-Sinclair is the Global Chief Brand Officer and a Partner at the creative agency Mother, where she has worked for over 17 years. A graduate of Durham University, she evolved from a strategist to agency leadership, shaping brand vision and driving growth for clients like Uber, Google, and IKEA.

Personality Overview

Curious But Skeptical

Requires Proof

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Creative Effectiveness
Believes creativity is a way of thinking that is crucial to lasting, effective marketing that delivers real results.
Future of Advertising
Actively thinking about the industry's future, as shown by her interest in discussions around AI's potential impact on advertising.
Supporting Entrepreneurs
Passionate about fostering new talent and ideas, demonstrated by her promotion of Mother's incubator for entrepreneurs, Broody.

Media Appearances

Katie has no verified media appearances

Work History

4-2025
Global Chief Brand Officer at Mother
8-2017
Partner at Mother
1-2014 - 8-2017
Joint Head of Strategy at Mother
Face of/Clothes horse at whatkatiewore.com
9-2005 - 3-2008
Strategic Planner at Publicis

Education

2001 - 2005
Combined Arts - German from Durham University
1993 - 2000
Education details unavailable from Dollar Academy

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Leadership Designation : Global Chief Brand Officer at Mother
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Katie

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Katie take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Katie

Personality Compatibility


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