Katie Mohrfeld

Energizer
DISC Type : I

Senior Director of Marketing at Comcast

Greater Chicago Area, United States

Overview

Katie Mohrfeld is a Senior Director of Marketing at Comcast with over 15 years of experience in creating marketing strategies, managing event operations, and building partner relationships. A graduate of Coe College, she is described by colleagues as passionate, dedicated, and intelligent.

Outside of work, Katie is a passionate arts advocate. She serves on the Board of Directors for 3Arts, a Chicago-based nonprofit that supports women artists, artists of color, and artists with disabilities, and she actively encourages community support for their campaigns.

She was previously recognized with a Corporate Employee of the Year award.

Personality Overview

Full Of Energy

Enthusiastic

Believer

They are people oriented, friendly and like creating new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Arts Advocacy
Serves as a board member for 3Arts, a non-profit, and actively campaigns to raise financial support for local artists.
Event Marketing
Has extensive experience developing and executing diverse consumer-facing events, including for Comcast's flagship Studio Xfinity retail location.
Strategic Partnerships
Her roles have consistently involved overseeing sponsor relationships and managing partner activations to achieve marketing objectives.

Media Appearances

Katie has no verified media appearances

Work History

5-2024
Senior Director of Marketing at Comcast
1-2019 - 5-2024
Director of Marketing at Comcast
1-2017 - 12-2018
Senior Marketing Manager at Comcast
4-2015 - 12-2016
Senior Manager, Events & Promotions - Studio Xfinity at Comcast
1-2011 - 3-2015
National Sales Director at Entertainment Consulting International, LLC

Education

1996 - 2000
BA from Coe College
1996 - 2000
Bachelor of Arts from Coe College

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Chicago Area, United States Job Level : Senior Designation : Senior Director of Marketing at Comcast
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Katie

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Katie take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Katie

Personality Compatibility


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