Katie Reed

Energizer
DISC Type : I

Global Vice President Arla Brand at Arla Foods

Killinghall, England, United Kingdom

Overview

Katie Reed is the Global Vice President for the Arla Brand at Arla Foods, recognized for designing strategies that deliver double-digit growth. With over 20 years of experience, including senior roles at Heinz and Mattel, she is a creative business leader who studied Marketing at The University of Huddersfield. Colleagues describe her as a driven and successful professional.

Her passion lies in advancing conscious consumption by putting people and the planet first, a principle that guides her work. Katie champions making sustainability more human and accessible. She actively fosters team wellness, believing that creating space for reflection and connection helps people thrive professionally and personally.

She recently visited Google, Meta, and Stanford University to explore the future of AIs role in marketing.

Personality Overview

Relationship Oriented

Believer

Full Of Energy

They are naturally enthusiastic, so take their promise with a pinch of salt.  They excel at seeing the bigger picture, and the long-term impact of their decisions. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Conscious Consumption
States her passion is delivering "conscious consumption - putting people and planet first" and making sustainability more human.
Strategic Brand Growth
Has a reputation for delivering double-digit revenue and profit growth and leads the strategy for the €3. 7bn Arla brand.
Food Innovation
Believes innovation is key to the future of eating well and admires brands that create new categories within the food industry.

Media Appearances

Katie has no verified media appearances

Work History

1-2022
Global Vice President Arla Brand at Arla Foods
11-2018 - 12-2021
Vice President Arla Brand Europe at Arla Foods
1-2018 - 10-2018
Global Arla Brand Director - Kids and Baby&Me at Arla Foods
2-2012 - 3-2015
Marketing Director Heinz Beanz + easy meals at HJ Heinz
6-2011 - 1-2012
Marketing Controller at HJ Heinz

Education

1999 - 2003
Marketing from The University of Huddersfield

More Information

Social Presence :

Prographics :

Exp : 18 Location : Killinghall, England, United Kingdom Job Level : Senior Designation : Global Vice President Arla Brand at Arla Foods
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Katie

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Katie take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Katie

Personality Compatibility


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