Katie Vander Ark

Evaluator
DISC Type : scd

Founder at 2 to 20

Los Angeles Metropolitan Area, United States

Overview

Katie Vander Ark is the CEO of LendView, a fintech platform for real estate lenders. With a background in SaaS, venture capital, and real estate finance, she holds a certificate from Cornell and a license as a Washington Real Estate Broker. Colleagues describe her as a determined "builder" and a "doer. "

She is deeply committed to supporting female entrepreneurs, founding "2 to 20, " a platform, podcast, and newsletter that provides community and resources for women building their businesses. Through this, she actively fosters a community for founders in the Los Angeles area.

Interesting fact: In 2025, her company rebranded from LendTech to LendView and expanded its operations into the UK market.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Supporting Female Founders
Founded "2 to 20, " a platform and podcast dedicated to building the infrastructure to back women-led businesses from the idea stage through to exit.
Fintech & Real Estate
As CEO of LendView, she is building an AI-powered lending operating system to consolidate origination, underwriting, and servicing for real estate lenders.
Early-Stage Startups
Her headline and content focus on early-stage companies, and her podcast often features founders who have successfully bootstrapped and scaled their ventures.

Media Appearances

Two to Twenty Podcast | 2 to 20. Featured in Podbean

See Now

Work History

2023
Founder at 2 to 20
9-2022
Chief Executive Officer at LendTech
2021 - 2022
Corporate Strategy at Genesis Capital LLC
2020 - 11-2021
Aquisition Associate at Genesis Capital LLC
2020 - 2020
Associate at URBAN Commercial Partners

Education

2018 - 2020
Executive Global Master's in Management from The London School of Economics and Political Science (LSE)
2018 - 2018
Commercial Real Estate Certificate from Cornell University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Founder at 2 to 20
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Katie

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Katie take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Katie

Personality Compatibility


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