Katie Walmsley

Energizer
DISC Type : I

GM, Creative & Social at Microsoft

New York, New York, United States

Overview

Katie Walmsley is the GM of Social Media & Creative at Microsoft, where she leads brand strategy and storytelling. Her career includes scaling Brut Media into a top global social publisher and leading global content at Edelman. A graduate of the University of Bristol, her expertise is in digital-first creative and creator-led campaigns.

She scaled Brut Media from zero to a top-three global social news publisher in just 18 months.

Personality Overview

Imaginative

Enthusiastic

Relationship Oriented

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are people oriented, friendly and like creating new connections. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

AI, Tech & Culture
Describes her own work at Microsoft as being at the intersection of AI, technology, and culture, focusing on building integrated creative systems for the company.
Creator-led Marketing
Her role involves leading creator strategy for Microsoft's commercial organization, and she has shared philosophical insights on the power of creators embodying a brand's promise.
AI in Creative
Showcases a direct interest in using AI tools for creative and strategic work, referencing her use of Microsoft Copilot to generate entire presentations.

Media Appearances

Katie has no verified media appearances

Work History

4-2025
GM, Creative & Social at Microsoft
9-2022 - 12-2024
Global Chief Content Officer at Edelman
2-2021 - 10-2022
President, The BlueRoom at Edelman
11-2019 - 2-2021
VP, Creative & Social at Hawkfish LLC
9-2017 - 11-2019
CCO & GM Americas at Brut.

Education

Bachelor of Arts - BA from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 20 Location : New York, New York, United States Job Level : Senior Designation : GM, Creative & Social at Microsoft
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Katie

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Katie take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Katie

Personality Compatibility


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