Katrina Berlin

Go-getter
DISC Type : d

Vice President, Experience Design, Aladdin Climate and Sustainability at BlackRock

Austin, Texas, United States

Overview

Katrina is the Vice President of Experience Design at BlackRock, where she leads UX and UI for the Aladdin Climate and Sustainability platform. With over 20 years of experience and a Masters from DePaul University, colleagues describe her as creative, driven, and talented in solving complex design challenges.

Her work focuses on creating user-centered design processes for applications that measure climate risks and opportunities on client investment assets, collaborating with climate scientists and financial engineers.

She is actively building a team to help research and design software with the mission to "help us save the planet! "

Personality Overview

Vision Oriented

Decisive

Challenger

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Sustainable Design
Currently leads the user research, UX, and UI design for Aladdin Climate and Sustainability at BlackRock, focusing on climate risks and decarbonization.
User-Centered Design
Has over two decades of experience designing interactive web and mobile experiences by applying a user-centered design process to solve complex problems.
Digital Experience
Shared viewpoints on how companies like Hulu and Apple are differentiating based on customer experience and creating meaningful digital connections with consumers.

Media Appearances

Katrina has no verified media appearances

Work History

6-2021
Vice President, Experience Design, Aladdin Climate and Sustainability at BlackRock
4-2020 - 2-2021
Director, Experience Design at Rightpoint
11-2019 - 4-2020
Director, Experience Design at TandemSeven, a Genpact Company, now Rightpoint
9-2017 - 11-2019
Principal Experience Architect, Senior Manager at TandemSeven, a Genpact Company, now Rightpoint
10-2010 - 9-2017
Principal User Experience Architect at TandemSeven, a Genpact Company, now Rightpoint

Education

Master of Science with Distinction from DePaul University
1990 - 1994
Bachelor of Science with Honors from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Austin, Texas, United States Job Level : Senior Designation : Vice President, Experience Design, Aladdin Climate and Sustainability at BlackRock
URL has been copied!

Insights For Selling To Katrina

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katrina is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Katrina

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Katrina move?

  • Their decision making speed is somewhere in the middle.
  • Can Katrina take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Katrina

Personality Compatibility


Other BlackRock Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.