Katrina Giffin

Enthusiast
DISC Type : i

Director of Business Development at Mediplex Health Professionals

Greater St. Louis, United States

Overview

Katrina Giffin is the Director of Business Development at Mediplex Health Professionals, driving growth for the veteran-owned company. Her career spans medical device sales, hospice, and home health care, focusing on building strong relationships with providers and hospital systems. She holds a Bachelor of Business Administration from Sacramento City College.

She is passionate about supporting the military community, actively promoting organizations that provide care for troops abroad. Katrina is also dedicated to professional networking and has been a long-standing member of business groups like the Little Black Book Club in St. Louis, fostering community and connection.

Katrina works for a 25-year-old veteran-owned company that is contracted with the VA to provide specialized in-home care services.

Personality Overview

Amiable & Agreeable

Optimistic

Story Driven

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Hospice & Home Care
Her career is centered on business development for in-home services, private duty, and hospice care, with a strong focus on patient well-being.
Veteran Support
Works for a veteran-owned company and publicly supports organizations that provide care and resources to military service members.
Healthcare Sales Strategy
Her experience involves developing territory strategies and marketing plans to increase referrals and drive new business in the healthcare sector.

Media Appearances

Katrina has no verified media appearances

Work History

4-2023
Director of Business Development at Mediplex Health Professionals
5-2019 - 5-2022
Territory Account Manager at Heartland Hospice HCR Manor Care Promedica
7-2018 - 5-2019
Sales and Marketing Medical Director at Cresent Home Health Agency
10-2008 - 1-2017
Medical Device Sales and Marketing Manager at Ferris Manufacturing Co
9-2007 - 8-2008
Account Manager at e2 Worx, Saint Louis, Mo

Education

1998 - 2002
Bachelor of Business Administration (B.B.A.) from Sacramento City College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater St. Louis, United States Job Level : Mid-senior Designation : Director of Business Development at Mediplex Health Professionals
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Insights For Selling To Katrina

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katrina is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Katrina

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Katrina move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Katrina take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Katrina

Personality Compatibility


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