Katrina Hayter

Examiner
DISC Type : cs

Trustee at LAWES AGRICULTURAL TRUST

London, England, United Kingdom

Overview

Katrina has no verified overview

Personality Overview

Status Quo Seeker

Late Adopter

Unexpressive

They are always well-planned and adopt a systematic approach.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Katrina has no verified topics they care about

Media Appearances

Katrina has no verified media appearances

Work History

10-2025
Trustee at LAWES AGRICULTURAL TRUST
7-2025
Trustee at Ag-Impact | For research that matters on the ground
6-2025
External Advisory Board Member School of Natural & Environmental Science at Newcastle University
2-2024
Global Head - Sustainable Agriculture, Land Use & Food at HSBC
2-2024
Non Executive Director at SRUC

Education

Capital markets from The Chartered Institute for Securities & Investment (The CISI)
2013 - 2015
Master of Business Administration (MBA) from University of Warwick - Warwick Business School

More Information

Social Presence :

Prographics :

Exp : 2 Location : London, England, United Kingdom Job Level : Senior Designation : Trustee at LAWES AGRICULTURAL TRUST
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Insights For Selling To Katrina

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katrina is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Katrina

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Katrina move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Katrina take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Katrina

Personality Compatibility


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