Katsuhiro Sasaki

Questioner
DISC Type : c

Founder & CEO at Benoa

Iwate, Japan

Overview

Katsuhiro Sasaki is the Founder and CEO of Benoa, a US-based design and development platform, and FractalVision, its Japan-based R&D hub. An alumnus of Waseda University, he previously worked as a software engineer at LY Corporation (Yahoo! JAPAN), focusing on UI/UX for advertising platforms.

Katsuhiros personal philosophy is deeply intertwined with fractal geometry, viewing it as a structure of beauty and a model for growth and connection. He is an active member of the Product Hunt community, consistently discovering and supporting new founders and innovative products.

Unique fact: He named his company Benoa after Benoît Mandelbrot, the mathematician known as the father of fractal geometry.

Personality Overview

Value Seeker

Price-Sensitive

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Fractal Philosophy
He has built his entire company identity and personal philosophy around the concept of fractals, believing design and growth should be recursive and interconnected.
UI/UX Innovation
His career is dedicated to improving UI/UX. He is building a SaaS platform that uses AI to make user experience design measurable and actionable for businesses.
Design Systems
He has explicitly stated that he believes design systems are a critical component for successfully scaling great products and technology.

Media Appearances

Katsuhiro has no verified media appearances

Work History

9-2025
Founder & CEO at Benoa
1-2024
Founder & CEO at FractalVision
4-2019 - 11-2023
Software Engineer at LY Corporation

Education

4-2014 - 3-2019
Bachelor of Engineering - BE from Waseda University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Iwate, Japan Job Level : Leadership Designation : Founder & CEO at Benoa
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Insights For Selling To Katsuhiro

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katsuhiro is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Katsuhiro

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Katsuhiro move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Katsuhiro take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Katsuhiro

Personality Compatibility


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