Katy McCreary

Wildcard
DISC Type : cis

Director Of Public Relations at NACUBO

United States

Overview

Katy has no verified overview

Personality Overview

Requires Proof

Friendly But Slow

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Katy has no verified topics they care about

Media Appearances

Katy has no verified media appearances

Work History

6-2021
Director Of Public Relations at NACUBO
5-2019 - 6-2021
Senior Manager, Public Relations and News at NACUBO
6-2015 - 5-2019
Public Relations Manager at NACUBO
2013 - 2015
Reporter/Editor at National Association of Student Financial Aid Administrators (NASFAA)
2010 - 2013
Reporter/Producer at U.S. News & World Report

Education

2006 - 2010
B.A. from Penn State University

More Information

Social Presence :

Prographics :

Exp : 16 Location : United States Job Level : Mid-senior Designation : Director Of Public Relations at NACUBO
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Insights For Selling To Katy

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katy is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Katy

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Katy move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Katy take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Katy

Personality Compatibility


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