Katya Tarapovskaia in

Katya Tarapovskaia

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HubSpot Mentor at HubSpot
📍 London Area, United Kingdom

Katya is a co-founder and Head of AI & Marketing Solutions at YouStellar, an agency specializing in AI-driven ABM for B2B SaaS companies. With a background at Snowflake and Twilio, she focuses on GTM strategies for the EMEA region and holds 6sense and HubSpot certifications.

Outside of her work in tech, Katya enjoys traveling, having recently taken a trip through France and Belgium from the UK. She seems to value disconnecting from technology to be present during her personal time, as she mentioned closing her laptop for the trip.

Interesting fact: She has moved beyond basic AI prompting and now uses a sophisticated system of "Claude Skills" to automate and streamline her weekly tasks.

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Experience
14 Years
Current Role
HubSpot Mentor
Job Level
Leadership
Location
London Area, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Katya cares about

AI in Marketing
Her company, agency, and recent posts focus on using AI tools like Claude and 6sense to create efficient, AI-powered marketing and GTM strategies for B2B SaaS businesses.
Account-Based Marketing (ABM)
She is an expert in ABM, advising companies to focus on "in-market" accounts, describing it as showing clients exactly which fish are ready to be caught.
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Career

Work history

12-2025
HubSpot Mentor
HubSpot
1-2023
Head of AI & Marketing Solutions, Co-Founder
YouStellar | HubSpot & 6Sense Agency
6-2022 - 12-2022
Demand Generation Manager, EMEA
Snowflake
4-2021 - 1-2022
Campaigns Manager (ABM & Demand Generation), EMEA
Twilio Inc.
1-2020 - 4-2021
Senior Marketing Consultant (CRM / Marketing Automation)
Massive Rocket | Digital Growth Agency
In the press

Media appearances

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Education
2009 - 2011
Master of Philosophy (MPhil)
State University — Higher School of Economics
2005 - 2009
Bachelor's degree
State University — Higher School of Economics
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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